{"id":267,"date":"2023-06-15T13:18:55","date_gmt":"2023-06-15T13:18:55","guid":{"rendered":"https:\/\/businessesgrow.com\/?post_type=publication&#038;p=267"},"modified":"2026-03-18T06:46:01","modified_gmt":"2026-03-18T10:46:01","slug":"belonging-to-the-brand","status":"publish","type":"publication","link":"https:\/\/businessesgrow.com\/publication\/belonging-to-the-brand\/","title":{"rendered":"Belonging to the Brand"},"content":{"rendered":"<h1>Why Community is the Last Great Marketing Strategy<\/h1>\n<blockquote style=\"background: #f3f3f3; padding: 20px 5% 10px 5%; margin: 0 0 20px 0; color: #3366ff;\"><p><strong>\u201cSchaefer\u2019s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building.\u201d\u00a0 \u00a0<em>\u00a0LinkedIn Review of \u201cBelonging to the Brand\u201d<\/em><\/strong><\/p><\/blockquote>\n<p>Futurist Mark Schaefer explains how three global megatrends are colliding to make community the next significant marketing priority.<\/p>\n<p>The best-selling author of<strong><em>\u00a0KNOWN<\/em><\/strong>\u00a0and\u00a0<strong><em>Marketing Rebellio<\/em><\/strong>n tells us how companies overlook the massive marketing potential of community and why this is the only strategy our customers will actually embrace.<\/p>\n<p>Filled with inspiring ideas and captivating case studies,\u00a0<em><strong>Belonging to the Brand<\/strong><\/em>\u00a0is an indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers.<\/p>\n<p>Mark\u2019s tenth book hit number one Amazon in the categories of Marketing and Advertising shortly after its release date.<\/p>\n","protected":false},"featured_media":269,"template":[],"meta":{"_acf_changed":false},"book":[3298,3294,3297,3295,3296],"class_list":["post-267","publication","type-publication","status-publish","has-post-thumbnail","hentry","book-a-non-marketing-business-professional","book-an-advanced-marketer","book-an-agency-leader","book-an-entrepreneur-or-startup","book-books-commonly-used-as-university-textbooks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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