{"id":333,"date":"2025-09-10T11:34:16","date_gmt":"2025-09-10T11:34:16","guid":{"rendered":"https:\/\/businessesgrow.com\/?post_type=publication&#038;p=333"},"modified":"2026-02-25T11:32:53","modified_gmt":"2026-02-25T11:32:53","slug":"how-ai-changes-your-customers","status":"publish","type":"publication","link":"https:\/\/businessesgrow.com\/publication\/how-ai-changes-your-customers\/","title":{"rendered":"How AI Changes Your Customers"},"content":{"rendered":"<p>The greatest disruption in the history of marketing isn\u2019t coming for your job.<br \/>\n<em><strong>It\u2019s coming for your customer.<\/strong><\/em><\/p>\n<p>Artificial Intelligence is changing the way people think, feel, decide, and connect. Your next customer will be less patient, more trusting of machines, less loyal to brands, and possibly searching for meaning in new and unexpected places.<\/p>\n<p>If you don\u2019t understand these shifts, your marketing playbook will be obsolete.<\/p>\n<p>Bestselling author and futurist Mark Schaefer takes you on a deep, human-centered journey through the new realities of consumer behavior in the age of AI. This is not a book about algorithms and prompts. It\u2019s a book about people, and how to keep reaching them when everything about them is changing.<\/p>\n<p>Through fresh research, vivid stories, and a marketer\u2019s practical lens, you\u2019ll explore how AI is reshaping core human capacities:<\/p>\n<ul>\n<li><strong>Deep Thinking<\/strong>\u00a0\u2013 Why mental shortcuts are multiplying, and how to stand out in a world of shallow attention.<\/li>\n<li><strong>Empathy<\/strong>\u00a0\u2013 How automation changes our capacity to care, and the surprising ways brands can still create emotional resonance.<\/li>\n<li><strong>Confidence and Agency<\/strong>\u00a0\u2013 When decisions are outsourced to machines, how do you keep customers feeling in control?<\/li>\n<li><strong>Purpose and Meaning<\/strong>\u00a0\u2013 Why AI is disrupting our \u201cwhy,\u201d and where your brand can help people rediscover it.<\/li>\n<li><strong>Connection and Belonging<\/strong>\u00a0\u2013 Building community when humans prefer their bots.<\/li>\n<li><strong>Decision Making<\/strong>\u00a0\u2013 Understanding the new role of algorithms in every customer choice.<\/li>\n<\/ul>\n<p>This is the essential business guide to humanity\u2019s next chapter.<\/p>\n","protected":false},"featured_media":335,"template":[],"meta":{"_acf_changed":false},"book":[],"class_list":["post-333","publication","type-publication","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How AI Changes Your Customers - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"The greatest disruption in the history of marketing isn\u2019t coming for your job. It\u2019s coming for your customer. Artificial Intelligence is changing the way\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/publication\/how-ai-changes-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How AI Changes Your Customers - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"The greatest disruption in the history of marketing isn\u2019t coming for your job. It\u2019s coming for your customer. 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