At its essence, marketing today is about answering one question:\u00a0\u201cHow can we be heard?\u201d<\/strong>\u00a0How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?<\/p>\n Following the old rules of digital engagement is not enough \u2026 not nearly enough. Even being \u201cgreat\u201d is insufficient in the face of overwhelming competition redefining the limits of excellence every day.<\/p>\n From the best-selling author of\u00a0KNOWN\u00a0<\/em>and\u00a0Marketing Rebellion<\/em>\u00a0comes a practical guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above these barricades.<\/p>\n Filled with motivating ideas and fascinating case studies,\u00a0Cumulative Advantage<\/em>\u00a0is an indispensable and practical source of inspiration for every person with a dream that\u2019s ready to take flight.<\/p>\n