{"id":365,"date":"2023-01-23T11:54:21","date_gmt":"2023-01-23T11:54:21","guid":{"rendered":"https:\/\/businessesgrow.com\/?post_type=publication&#038;p=365"},"modified":"2026-03-18T06:42:41","modified_gmt":"2026-03-18T10:42:41","slug":"social-media-explained","status":"publish","type":"publication","link":"https:\/\/businessesgrow.com\/publication\/social-media-explained\/","title":{"rendered":"Social Media Explained"},"content":{"rendered":"<p>Creating a social media strategy for your organization may seem overwhelming, but it doesn\u2019t have to be. Acclaimed author, educator, and marketing consultant Mark W.\u00a0Schaefer untangles the world\u2019s most understood business trend in this third edition of his classic book.<\/p>\n<p><em>Social Media Explained\u00a03.0<\/em>\u00a0is perfect for the busy executive, business owner,\u00a0entrepreneur, or student who needs a quick and simple explanation of \u201cwhat to do.\u201d The book provides insights into:<\/p>\n<ul>\n<li>How social media strategy has dramatically changed<\/li>\n<li>Unique insights into the role of content, engagement, and timing<\/li>\n<li>Practical ideas to initiate and measure a paid strategy<\/li>\n<li>The growing impact of AI on social media effectiveness<\/li>\n<li>Insights into measuring results<\/li>\n<li>Case studies illustrating social media success<\/li>\n<li>Answers to the biggest questions about measurement, organization and budgeting<\/li>\n<\/ul>\n<p>This is your path forward. This is\u00a0<em>Social Media Explained<\/em>.<\/p>\n","protected":false},"featured_media":366,"template":[3098],"meta":{"_acf_changed":false},"book":[3292,3296],"class_list":["post-365","publication","type-publication","status-publish","has-post-thumbnail","hentry","book-beginning-marketing-professional-or-student","book-books-commonly-used-as-university-textbooks","template-layout-a"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Explained - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Creating a social media strategy for your organization may seem overwhelming, but it doesn\u2019t have to be. 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