{"id":55218,"date":"2021-10-06T08:00:39","date_gmt":"2021-10-06T12:00:39","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=55218"},"modified":"2021-10-06T08:00:39","modified_gmt":"2021-10-06T12:00:39","slug":"spiky-point-of-view","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2021\/10\/06\/spiky-point-of-view\/","title":{"rendered":"The life-changing power of a spiky point of view"},"content":{"rendered":"
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\"spiky<\/p>\n

Over the past few weeks, I have been taking classes from Wes Kao<\/a>, one of the co-founders of the learning platform Maven<\/a>. I’ll tell you WHY I was taking those classes in a moment, but first I want to share with you an important lesson I learned about the spiky point of view<\/strong>. It’s a perspective that solves a lot of problems in this competitive content world.<\/p>\n

Wes has been teaching me how to be a better teacher. If you don’t follow her, you should. She is simply a brilliant entrepreneur and an inspiration. And I love her concept of the spiky point of view. This is how she describes it:<\/p>\n

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Wes Kao<\/em><\/figcaption><\/figure>\n

A spiky point of view is a perspective others can disagree with. <\/strong><\/p>\n

It\u2019s a belief you feel strongly about and are willing to advocate for.<\/p>\n

It\u2019s your thesis about topics in your realm of expertise.<\/p>\n

A spiky point of view is almost impossible to imitate.It\u2019s unique to each person, which is why it\u2019s such a powerful competitive advantage. It\u2019s rooted in your conviction and authenticity.<\/p><\/blockquote>\n<\/div>\n<\/div>\n

The reason I love this so much is that it succinctly articulates something I have been trying to say for a while. I recently wrote about the importance of being bold<\/a>, for example, and how being a nonconformist is important<\/a>. But this spiky view thing seems to capture all of this and more. Let’s unpack this today.<\/p>\n

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How to bring out your spiky point of view<\/h2>\n
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Source: Wes Kao<\/figcaption><\/figure>\n

Here are some of the things Wes taught me about the spiky point of view:<\/p>\n

1. A spiky point of view can be debated.<\/strong><\/p>\n

2. A spiky point of view isn\u2019t controversial for the sake of it.<\/strong><\/p>\n

3. A spiky point of view teaches your audience something relevant they don\u2019t already know.<\/strong><\/p>\n

4. A spiky point of view is rooted in evidence, but it doesn\u2019t have to be a proven fact or universal truth.<\/strong><\/p>\n

5. A spiky point of view requires conviction.\u00a0<\/strong><\/p>\n

You have to be brave enough to advocate for what you believe in. It\u2019s not a passive regurgitation of information. There\u2019s a stance of advocacy and a bias toward action. You\u2019re trying to convince someone of this spiky point of view because you genuinely believe they\u2019ll be better for it.<\/p>\n<\/div>\n<\/div>\n

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Examples of spiky points of view<\/h2>\n<\/div>\n<\/div>\n

Through the spiky point of view lens, I started evaluating my own work and I discovered that almost everything I create is spiky! Examples of some of the content ideas I’ve shared include:<\/p>\n