{"id":55324,"date":"2022-09-12T08:00:29","date_gmt":"2022-09-12T12:00:29","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=55324"},"modified":"2022-09-12T08:00:29","modified_gmt":"2022-09-12T12:00:29","slug":"programmer","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/","title":{"rendered":"When does the program become the programmer?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-56314\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer-1024x687.jpeg\" alt=\"programmer\" width=\"800\" height=\"536\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer-1024x687.jpeg 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer-300x201.jpeg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer-768x515.jpeg 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer-1536x1030.jpeg 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg 1766w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I was sitting on the porch of my home when my friend looked at his wrist and noted that his smartwatch declared that he is &#8220;relaxed.&#8221;<\/p>\n<p>&#8220;It&#8217;s interesting,&#8221; he said, &#8220;that this computer program on my wrist, created by some stranger, is reinforcing my mental state.&#8221;<\/p>\n<p>We got into a discussion about this psychological line &#8212; when are we truly relaxed, and when do we become relaxed because a smart device is telling us that we are relaxed?<\/p>\n<p>If a smart device keeps telling us we are in a certain mood, do we start feeling that mood?<\/p>\n<h2>The door opens for behavior change<\/h2>\n<p>In ordinary times, consumers tend to stick stubbornly to their habits, resulting in very slow adoption (if any) of <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/innovation-in-a-crisis-why-it-is-more-critical-than-ever\">beneficial innovations<\/a> that require behavior change.<\/p>\n<p>Now, the pandemic has caused <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/redefining-value-and-affordability-in-retails-next-normal\">different way of shopping<\/a> during the pandemic.<\/p>\n<p>Behavioral science tells us that identifying consumers\u2019 new beliefs, habits, and \u201cpeak moments\u201d is central to driving behavioral change. Five actions can help companies influence consumer behavior for the longer term:<\/p>\n<ul>\n<li>Reinforce positive new beliefs.<\/li>\n<li>Shape emerging habits with new offerings.<\/li>\n<li>Align messages to consumer mindsets.<\/li>\n<li>Sustain new habits, using contextual cues.<\/li>\n<li>Analyze consumer beliefs and behaviors at a granular level.<\/li>\n<\/ul>\n<p>This has me thinking in new ways about my friend&#8217;s watch.<\/p>\n<h2>The Golden Age of algorithms<\/h2>\n<p>Let&#8217;s connect these dots.<\/p>\n<ol>\n<li>Because of the pandemic, we are in an unprecedented time of consumer openness to new ideas and products.<\/li>\n<li>Behavior change comes from new offerings aligned with a consumer mindset, and then reinforcing new habits &#8230; and algorithms are really good at that.<\/li>\n<\/ol>\n<p>So if a smartwatch can determine our mood, suggest relevant offerings based on that mood, and then continually reinforce buying habits (maybe it will tell us we are &#8220;happy&#8221; when we receive a new purchase), at what point does the program become the programmer?<\/p>\n<p>I think it is now?<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-44222 lazy-loaded\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-300x225.jpg\" sizes=\"(max-width: 249px) 100vw, 249px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-300x225.jpg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-1024x768.jpg 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-67x50.jpg 67w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web.jpg 1200w\" alt=\"Keynote speaker Mark Schaefer\" width=\"249\" height=\"187\" data-attachment-id=\"44222\" data-permalink=\"https:\/\/businessesgrow.com\/contact\/press-inquiries\/olympus-digital-camera-4\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;Irina Smirnova&quot;,&quot;camera&quot;:&quot;E-M5MarkII&quot;,&quot;caption&quot;:&quot;OLYMPUS DIGITAL CAMERA&quot;,&quot;created_timestamp&quot;:&quot;1512464827&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;75&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;OLYMPUS DIGITAL CAMERA&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-300x225.jpg\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-1024x768.jpg\" data-lazy-type=\"image\" data-src=\"\/wp-content\/uploads\/2018\/01\/PC050070_xp_web-300x225.jpg\" data-srcset=\"\" \/><em>Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing books<\/a><\/em><em>\u00a0and is an acclaimed\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-speaker\/\" target=\"_blank\" rel=\"noopener noreferrer\">keynote speaker<\/a>, college educator, and business consultant. \u00a0<a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Marketing Companion podcast<\/a>\u00a0is among the top business podcasts in the world.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him speak to your company event or conference soon.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>. Discover his\u00a0<a href=\"https:\/\/rally.io\/creator\/RISE\/\" target=\"_blank\" rel=\"noopener\">$RISE create community.<\/a><\/em><\/p>\n<\/div>\n<div><em>Illustration courtesy Unsplash.com<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?<\/p>\n","protected":false},"author":3,"featured_media":56314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[32,190,235,45,63,66,148,233],"tags":[36,2886,282,2887,761],"class_list":["post-55324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b-and-social-media","category-big-data-and-analytics","category-customer-experience","category-ethics","category-internet-marketing","category-psychology-and-social-media","category-social-media-and-sales-2","category-trending","tag-mark-schaefer","tag-programmer","tag-psychology-and-social-media-2","tag-smart-devices","tag-social-media-and-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-12T12:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1766\" \/>\n\t<meta property=\"og:image:height\" content=\"1184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/\"},\"author\":{\"name\":\"Mark Schaefer\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\"},\"headline\":\"When does the program become the programmer?\",\"datePublished\":\"2022-09-12T12:00:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/\"},\"wordCount\":399,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/programmer.jpeg\",\"keywords\":[\"mark schaefer\",\"programmer\",\"psychology and social media\",\"smart devices\",\"social media and sales\"],\"articleSection\":[\"B2B and social media\",\"Big Data and Analytics\",\"customer experience\",\"ethics\",\"Internet marketing\",\"Psychology and social media\",\"Social Media and Sales\",\"Trending\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/\",\"name\":\"When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/programmer.jpeg\",\"datePublished\":\"2022-09-12T12:00:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\"},\"description\":\"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/programmer.jpeg\",\"contentUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/programmer.jpeg\",\"width\":1766,\"height\":1184},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2022\\\/09\\\/12\\\/programmer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/businessesgrow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When does the program become the programmer?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#website\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/businessesgrow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"caption\":\"Mark Schaefer\"},\"url\":\"https:\\\/\\\/businessesgrow.com\\\/author\\\/msgrow\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}","description":"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/","og_locale":"en_US","og_type":"article","og_title":"When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}","og_description":"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?","og_url":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/","og_site_name":"Schaefer Marketing Solutions: We Help Businesses {grow}","article_published_time":"2022-09-12T12:00:29+00:00","og_image":[{"width":1766,"height":1184,"url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","type":"image\/jpeg"}],"author":"Mark Schaefer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Schaefer","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#article","isPartOf":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/"},"author":{"name":"Mark Schaefer","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6"},"headline":"When does the program become the programmer?","datePublished":"2022-09-12T12:00:29+00:00","mainEntityOfPage":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/"},"wordCount":399,"commentCount":0,"image":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","keywords":["mark schaefer","programmer","psychology and social media","smart devices","social media and sales"],"articleSection":["B2B and social media","Big Data and Analytics","customer experience","ethics","Internet marketing","Psychology and social media","Social Media and Sales","Trending"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/","url":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/","name":"When does the program become the programmer? - Schaefer Marketing Solutions: We Help Businesses {grow}","isPartOf":{"@id":"https:\/\/businessesgrow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#primaryimage"},"image":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","datePublished":"2022-09-12T12:00:29+00:00","author":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6"},"description":"This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors? This is an unprecedented time of marketing opportunity. But is a programmer in control of new consumer behaviors?","breadcrumb":{"@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#primaryimage","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","width":1766,"height":1184},{"@type":"BreadcrumbList","@id":"https:\/\/businessesgrow.com\/2022\/09\/12\/programmer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessesgrow.com\/"},{"@type":"ListItem","position":2,"name":"When does the program become the programmer?"}]},{"@type":"WebSite","@id":"https:\/\/businessesgrow.com\/#website","url":"https:\/\/businessesgrow.com\/","name":"Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Rise Above the Noise.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessesgrow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","caption":"Mark Schaefer"},"url":"https:\/\/businessesgrow.com\/author\/msgrow\/"}]}},"jetpack_featured_media_url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2022\/03\/programmer.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/55324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=55324"}],"version-history":[{"count":0,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/55324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/56314"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=55324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/categories?post=55324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/tags?post=55324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}