{"id":59301,"date":"2023-04-12T08:00:54","date_gmt":"2023-04-12T12:00:54","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=59301"},"modified":"2023-04-12T08:00:54","modified_gmt":"2023-04-12T12:00:54","slug":"roi-of-a-blue-check-mark","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","title":{"rendered":"What is the ROI of a blue check mark?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-59307\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1-1024x1024.png\" alt=\"ROI of a blue check mark\" width=\"800\" height=\"800\" \/><\/p>\n<p>On the latest episode of The Marketing Companion, I decided to take a deep dive into the nooks and crannies of social media marketing, and there&#8217;s nobody better to accompany me than marketing genius Dennis Yu.<\/p>\n<p>Dennis studies the art and science of social media success to the Nth degree and we get into some fascinating discussions that include:<\/p>\n<ul>\n<li>The ROI of a blue check mark<\/li>\n<li>The viral power of feel-good stories<\/li>\n<li>A social media platform that is killing it right now<\/li>\n<li>How social media platforms are using facial and image recognition to elevate content<\/li>\n<li>Why replay rate is the key to success on TikTok<\/li>\n<li>Insights into what&#8217;s happening with Meta and the metaverse<\/li>\n<\/ul>\n<p>Dennis also shares a unique perspective on how search engines and social platforms are turning over information to the US government. But TikTok doesn&#8217;t have to &#8230; which could be influencing the government&#8217;s position with that platform.<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-April7-FINAL.mp3\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #3366ff;\">Click here to listen to episode 270<\/span><\/a><\/h3>\n<p><em><strong>Resources mentioned in this show<\/strong><\/em><\/p>\n<p><a href=\"https:\/\/amzn.to\/3KmEce0\" target=\"_blank\" rel=\"noopener\">TikTok Advertising book<\/a><\/p>\n<p>Blog post: <a href=\"https:\/\/businessesgrow.com\/2020\/06\/12\/hate\/\" target=\"_blank\" rel=\"noopener\">Why hate is good for business<\/a><\/p>\n<p><a href=\"https:\/\/businessesgrow.com\/2020\/10\/26\/human-commercial\/\" target=\"_blank\" rel=\"noopener\">Ocean Spray cranberry juice case study<\/a><\/p>\n<p><em><img decoding=\"async\" class=\"alignleft size-medium wp-image-58879\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" sizes=\"(max-width: 285px) 100vw, 285px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png 285w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png 972w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-95x100.png 95w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-47x50.png 47w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png 1012w\" alt=\"Mark Schaefer\" width=\"285\" height=\"300\" data-attachment-id=\"58879\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/03\/06\/social-media-marketing-3\/screen-shot-2023-03-05-at-7-44-45-am\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM.png\" data-orig-size=\"1012,1066\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Mark Schaefer\" data-image-description=\"&lt;p&gt;Keynote speaker Mark Schaefer&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-285x300.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-05-at-7.44.45-AM-972x1024.png\" \/>Mark Schaefer is the executive director of Schaefer Marketing Solutions. He is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing books<\/a><\/em><em>\u00a0and is an acclaimed\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-speaker\/\" target=\"_blank\" rel=\"noopener noreferrer\">keynote speaker<\/a>, college educator, and business consultant.\u00a0<a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Marketing Companion podcast<\/a>\u00a0is among the top business podcasts in the world.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him speak at your company event or conference soon.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/em><\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark<\/p>\n","protected":false},"author":3,"featured_media":59307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[11,190,45,133,143,126,744,29,176,134,66,160,38,39,52,14,2287,136,228],"tags":[2811,132,36,189,17,37,80,2973],"class_list":["post-59301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-big-data-and-analytics","category-ethics","category-facebook","category-facebook-marketing","category-google-techologies","category-instagram-2","category-marketing-strategy","category-mobile-marketing-2","category-podcasts","category-psychology-and-social-media","category-roi-and-measurement","category-social-media","category-social-media-best-practices","category-social-media-strategy","category-the-marketing-companion","category-tiktok","category-twitter","category-youtube-and-video","tag-dennis-yu","tag-facebook","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-social-media","tag-social-media-strategy-2","tag-tik-tok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T12:00:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mark Schaefer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Schaefer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/\"},\"author\":{\"name\":\"Mark Schaefer\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\"},\"headline\":\"What is the ROI of a blue check mark?\",\"datePublished\":\"2023-04-12T12:00:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/\"},\"wordCount\":262,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\",\"keywords\":[\"dennis yu\",\"facebook\",\"mark schaefer\",\"marketing companion\",\"podcast\",\"social media\",\"social media strategy\",\"tik tok\"],\"articleSection\":[\"Advertising\",\"Big Data and Analytics\",\"ethics\",\"Facebook\",\"Facebook marketing\",\"Google techologies\",\"Instagram\",\"Marketing Strategy\",\"Mobile marketing\",\"Podcasts\",\"Psychology and social media\",\"ROI and measurement\",\"social media\",\"Social Media best practices\",\"Social Media Strategy\",\"The Marketing Companion\",\"TikTok\",\"Twitter\",\"YouTube and video\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/\",\"name\":\"What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\",\"datePublished\":\"2023-04-12T12:00:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\"},\"description\":\"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#primaryimage\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\",\"contentUrl\":\"https:\\\/\\\/businessesgrow.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png\",\"width\":1024,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/2023\\\/04\\\/12\\\/roi-of-a-blue-check-mark\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/businessesgrow.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the ROI of a blue check mark?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#website\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/\",\"name\":\"Schaefer Marketing Solutions: We Help Businesses {grow}\",\"description\":\"Rise Above the Noise.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/businessesgrow.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/#\\\/schema\\\/person\\\/e05a03f08b897509d35d535802015ba6\",\"name\":\"Mark Schaefer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g\",\"caption\":\"Mark Schaefer\"},\"url\":\"https:\\\/\\\/businessesgrow.com\\\/author\\\/msgrow\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","og_locale":"en_US","og_type":"article","og_title":"What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}","og_description":"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media","og_url":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","og_site_name":"Schaefer Marketing Solutions: We Help Businesses {grow}","article_published_time":"2023-04-12T12:00:54+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","type":"image\/png"}],"author":"Mark Schaefer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mark Schaefer","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#article","isPartOf":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/"},"author":{"name":"Mark Schaefer","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6"},"headline":"What is the ROI of a blue check mark?","datePublished":"2023-04-12T12:00:54+00:00","mainEntityOfPage":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/"},"wordCount":262,"commentCount":0,"image":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","keywords":["dennis yu","facebook","mark schaefer","marketing companion","podcast","social media","social media strategy","tik tok"],"articleSection":["Advertising","Big Data and Analytics","ethics","Facebook","Facebook marketing","Google techologies","Instagram","Marketing Strategy","Mobile marketing","Podcasts","Psychology and social media","ROI and measurement","social media","Social Media best practices","Social Media Strategy","The Marketing Companion","TikTok","Twitter","YouTube and video"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","url":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/","name":"What is the ROI of a blue check mark? - Schaefer Marketing Solutions: We Help Businesses {grow}","isPartOf":{"@id":"https:\/\/businessesgrow.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#primaryimage"},"image":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#primaryimage"},"thumbnailUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","datePublished":"2023-04-12T12:00:54+00:00","author":{"@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6"},"description":"Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark Dennis Yu helps us determine the ROI of a blue check mark on social media","breadcrumb":{"@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#primaryimage","url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","contentUrl":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","width":1024,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/businessesgrow.com\/2023\/04\/12\/roi-of-a-blue-check-mark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/businessesgrow.com\/"},{"@type":"ListItem","position":2,"name":"What is the ROI of a blue check mark?"}]},{"@type":"WebSite","@id":"https:\/\/businessesgrow.com\/#website","url":"https:\/\/businessesgrow.com\/","name":"Schaefer Marketing Solutions: We Help Businesses {grow}","description":"Rise Above the Noise.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/businessesgrow.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/businessesgrow.com\/#\/schema\/person\/e05a03f08b897509d35d535802015ba6","name":"Mark Schaefer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d23c7e0433f0c08dddf3e6fdb7b069f096b34c919520f8a44eb6a5b1aebda455?s=96&d=mm&r=g","caption":"Mark Schaefer"},"url":"https:\/\/businessesgrow.com\/author\/msgrow\/"}]}},"jetpack_featured_media_url":"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/04\/MarkSchaefer_blue_social_media_validation_checkmark_floating_in_9b79fbf7-7c50-4101-8743-e3b26f6e42b1.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/59301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/comments?post=59301"}],"version-history":[{"count":0,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/posts\/59301\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media\/59307"}],"wp:attachment":[{"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/media?parent=59301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/categories?post=59301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessesgrow.com\/wp-json\/wp\/v2\/tags?post=59301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}