{"id":62019,"date":"2024-05-27T08:00:34","date_gmt":"2024-05-27T12:00:34","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62019"},"modified":"2024-05-27T08:00:34","modified_gmt":"2024-05-27T12:00:34","slug":"disconnected-customers","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/05\/27\/disconnected-customers\/","title":{"rendered":"The problem with social listening platforms and disconnected customers"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62022\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers-785x1024.png\" alt=\"disconnected customers\" width=\"800\" height=\"1044\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers-785x1024.png 785w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers-230x300.png 230w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers-768x1002.png 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers-1177x1536.png 1177w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/05\/disconnected-customers.png 1228w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sara Wilson and I are both obsessed with a similar professional passion: Cutting through all obstacles to reach our customers. Becoming the signal against the noise.<\/p>\n<p>I can argue that this is the most difficult time in history to break through and reach customers &#8212; by far. I&#8217;ve written about this extensively, but the short story is, our customers have largely become their own ad-free, isolated, curated media outlets.<\/p>\n<p>Another dynamic that is good for consumers but bad for brands is the move toward online communities for connection and information sharing. Sara believes that communities are now the primary online gathering place for customers. That is a radical and profound change from the public forums of social media, a fertile field of data for our social listening platforms.<\/p>\n<p>The latest episode of The Marketing Companion is a show bursting with big ideas and a healthy debate about what&#8217;s happening and what&#8217;s next as we fight to connect to customers who don&#8217;t want to be tracked and found. There are some bold new ideas in the show as Mark and Sara connect the dots on one of the biggest problems facing companies today.<\/p>\n<p>We cover some big ideas &#8230;<\/p>\n<ul>\n<li>Can a hashtag become a community?<\/li>\n<li>Can a brand truly participate in a community &#8230; or is it a person?<\/li>\n<li>Is the idea of an &#8220;affinity group&#8221; the key to new social platform success?<\/li>\n<li>How do we find the nuance and insights that lead to innovation?<\/li>\n<\/ul>\n<p>This is a mesmerizing conversation and all you have to do is click here to listen in &#8230;<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkMay20.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion episode 290<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast. <\/p>\n","protected":false},"author":3,"featured_media":62022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,190,99,44,91,63,25,29,266,134,66,31,39,51,52,169,47,14,2287,233],"tags":[],"class_list":["post-62019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-big-data-and-analytics","category-community-building","category-economics-of-social-media","category-innovation","category-internet-marketing","category-marketing-best-practices","category-marketing-strategy","category-monitoring-strategies","category-podcasts","category-psychology-and-social-media","category-research","category-social-media-best-practices","category-social-media-policy","category-social-media-strategy","category-social-media-tools-2","category-sociology","category-the-marketing-companion","category-tiktok","category-trending"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The problem with social listening platforms and disconnected customers - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Can we still use social listening platforms to reach increasingly disconnected customers? 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