{"id":62166,"date":"2024-08-12T08:00:25","date_gmt":"2024-08-12T12:00:25","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62166"},"modified":"2024-08-12T08:00:25","modified_gmt":"2024-08-12T12:00:25","slug":"marketing-too-dull","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/08\/12\/marketing-too-dull\/","title":{"rendered":"Is your marketing too dull to survive the bots?"},"content":{"rendered":"

\"marketing<\/p>\n

I’m a good writer because I’ve been working on it for 50 years. Now, with no training, a person who has never studied writing can be a competent writer instantly through ChatGPT. She has unearned status.<\/p>\n

\"100I’m not whining. It’s great AI can provide a creative voice to anybody. This is a plus for the world, not a minus. But let’s think this through. What will happen when everybody isn’t just good … they can be great? Even spectacular?<\/p>\n

Within a year, we’ll be able to create written, scored, acted, and edited full-length movies on our laptop. That seems a far cry from the lovely short videos coming out of Sora<\/a> at the moment, but step-by-step, it’s coming. I recently played around with an app that will lip-synch virtual actors to your script. Sora is now guaranteeing character consistency across your videos.<\/p>\n

And of course the ability of AI to write a script and narrate it<\/a> is already well-established. I used AI to narrate my latest book, Social Media Explained 3.0<\/a> … in my voice … and it’s really great.<\/p>\n

What’s next?<\/strong><\/h2>\n

We’ve already witnessed AI winning art shows and photography contests.<\/p>\n

A science fiction novel written by AI has won a national literary award<\/a> in China. Land of Memories<\/em> author Shen Yang created it from a 43,000-character draft generated within three hours using 66 prompts.<\/p>\n

We’re already seeing contests for AI films and video shorts.<\/p>\n

I love spectacular films like Avengers End Game<\/em> and television epics like Game of Thrones<\/em>. Most of these properties are already computer-generated, including some of the stars of the shows.<\/p>\n

\"marketing<\/p>\n

As we think through our near future, it does not require a leap of logic to know that these spectacles will become commonplace. It’s already happening.<\/p>\n

The rock band Pink Floyd (LOVE!) recently ran an animation contest to mark the 50th anniversary of their classic album Dark Side of the Moon.<\/em> Creatives were invited to submit music videos for songs on the 1973 album. The band drew outrage when Dami\u00e1n Gaume won the cash prize after revealing he used an AI video generator to make the film. You can watch it here:<\/p>\n