{"id":62193,"date":"2024-07-08T08:00:03","date_gmt":"2024-07-08T12:00:03","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62193"},"modified":"2024-07-08T08:00:03","modified_gmt":"2024-07-08T12:00:03","slug":"influence-marketing-case-study","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/07\/08\/influence-marketing-case-study\/","title":{"rendered":"The ROI of creators: An inspiring influence marketing case study"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62199\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/glamp-4.png\" alt=\"influence marketing case study\" width=\"800\" height=\"727\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/glamp-4.png 1134w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/glamp-4-300x272.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/glamp-4-1024x930.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/glamp-4-768x698.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Scottsboro, Alabama, (population 15,750) is a sleepy river town known for its First Monday craft fair, Payne&#8217;s Soda Fountain, and hot, muggy summers. It would not be considered a hotbed for influencer marketing. Well, not until <a href=\"https:\/\/www.linkedin.com\/in\/themadetomarket\/\" target=\"_blank\" rel=\"noopener\">Sarah Stahl<\/a> made it into an influence marketing case study.<\/p>\n<p>Sarah is the marketing director for <a href=\"https:\/\/retreetresort.com\/\" target=\"_blank\" rel=\"noopener\">ReTreet<\/a>, a glamping (\u201cglamorous + camping\u201d) site in the woods outside of town. Faced with a 30% occupancy rate and a tiny marketing budget, she needed to build awareness on the cheap and turned to influencers to spread the word.<\/p>\n<p>In what could be a travel industry first, Sarah created so much positive buzz around the tiny 17-site resort that influencers <em>pay her to stay there<\/em>. How in the world did she do that? In a word, attention to detail. Sarah delivers such an outstanding experience that influencers can\u2019t wait to get there, even from distant states. Her approach includes:<\/p>\n<ul>\n<li>Partnerships with local attractions and restaurants that enhance the influencer\u2019s storytelling possibilities and boost local tourism.<\/li>\n<li>Luxury amenities such as hot tubs, outdoor showers, saunas, and fire pits ensures visually appealing content.<\/li>\n<li>Founding a ReTreet influencer community so creators can stay in touch with each other and the resort. This community-driven approach has helped spur additional content creation and more bookings from their audience long after the initial stay.<\/li>\n<\/ul>\n<h2>Content is the key<\/h2>\n<figure id=\"attachment_62196\" aria-describedby=\"caption-attachment-62196\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62196\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/influence-marketing-case-study.png\" alt=\"influence marketing case study\" width=\"800\" height=\"864\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/influence-marketing-case-study.png 1220w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/influence-marketing-case-study-278x300.png 278w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/influence-marketing-case-study-948x1024.png 948w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/influence-marketing-case-study-768x830.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-62196\" class=\"wp-caption-text\"><em>Retreet resort post from influencer @petitemamalife<\/em><\/figcaption><\/figure>\n<p>\u201cI knew we needed quality content in volume,\u201d she said, \u201cand that consumers might not trust us or understand the idea of glamping at first. With a small startup budget, it would be tough to convince them without help, so working with trusted travel influencers was our best choice.<\/p>\n<p>\u201cI also knew that consistency is key. We\u2019ve averaged about one influencer visit per week over 52 weeks. And as they shared their experiences, we\u2019ve received more interest. We now have a three-month waitlist for content creators to stay with us. Since they are always looking for new angles for their audiences, the content about our resort is always fresh and relevant.<\/p>\n<p>Results in Sarah\u2019s first year:<\/p>\n<ul>\n<li>Revenue and occupancy doubled.<\/li>\n<li>The advertising budget was cut in half, and the ROI of their marketing spend more than doubled from $13 per dollar spent to $28 on each dollar spent.<\/li>\n<li>Increased ReTreet\u2019s Instagram account by 650%, making it the top source of leads.<\/li>\n<li>Had Instagram Reels that reached 1 million views<\/li>\n<li>Each influencer visit resulted in an average of two more influencer requests for accommodation.<\/li>\n<li>Expanded the resort to include a glass dome event space.<\/li>\n<\/ul>\n<p>Perhaps Sarah\u2019s most important success is the rapid momentum she gained from the effective influencer content. \u201cWe\u2019ve moved beyond the struggling startup phase,\u201d she said. \u201cWe\u2019re at a point where we\u2019re expecting reservations to be made a year ahead of time.\u201d<\/p>\n<h2>An influence marketing case study<\/h2>\n<figure id=\"attachment_62198\" aria-describedby=\"caption-attachment-62198\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62198\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/SarahTinyCottage.jpg\" alt=\"Sarah Stahl at Retreet\" width=\"800\" height=\"493\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/SarahTinyCottage.jpg 1098w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/SarahTinyCottage-300x185.jpg 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/SarahTinyCottage-1024x630.jpg 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/SarahTinyCottage-768x473.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-62198\" class=\"wp-caption-text\">Sarah Stahl at a Retreet tiny house<\/figcaption><\/figure>\n<p>I love Sarah&#8217;s story because it&#8217;s so improbable. A resort in the middle of nowhere propelled by influencers? And yet the success is undeniable.<\/p>\n<p>Most of the time, influence marketing is in the news for something silly, like a creator falling off a wall in search of the perfect selfie. But creators are crucial to our marketing future because they are <a href=\"https:\/\/businessesgrow.com\/2024\/06\/10\/new-influencers\/\" target=\"_blank\" rel=\"noopener\">believed and often adored<\/a>. Chances are, your business is neither believed nor adored, so partnering with talented and trusted creators might make sense.<\/p>\n<p>I asked Sarah if she&#8217;s ever had any problems with divas who were hard to work with. The creators who have come through her resort have been professional and appreciative. If you&#8217;re going to make it as an influencer these days, you&#8217;ll have to be business-savvy. I think Sarah&#8217;s experience reflects a growing professionalism among creators.<\/p>\n<p>The <a href=\"https:\/\/businessesgrow.com\/2023\/11\/13\/creator-economy-2\/\" target=\"_blank\" rel=\"noopener\">creator economy is massive and growing<\/a>. Is it time for your business to become an influence marketing case study?<\/p>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-60708\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png\" sizes=\"(max-width: 217px) 100vw, 217px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png 900w\" alt=\"\" width=\"217\" height=\"216\" data-attachment-id=\"60708\" data-permalink=\"https:\/\/businessesgrow.com\/uprising\/speaking-shot-mark-schaefer-2\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png\" data-orig-size=\"900,894\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Speaking shot Mark Schaefer 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png\" \/><strong>Need a keynote speaker?<\/strong>\u00a0Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing books,\u00a0<\/a><\/em><em>a college educator, and an advisor to many of the world\u2019s largest brands.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him bring a fun, meaningful, and memorable presentation to your company event or conference.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.<\/p>\n","protected":false},"author":3,"featured_media":62196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[138,744,63,29,160,39,52],"tags":[2021,152,1879,743,36,28,3015,3016,80],"class_list":["post-62193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influence-marketing-2","category-instagram-2","category-internet-marketing","category-marketing-strategy","category-roi-and-measurement","category-social-media-best-practices","category-social-media-strategy","tag-digital-influencer","tag-influence-marketing","tag-influencer-marketing","tag-instagram","tag-mark-schaefer","tag-marketing-strategy","tag-retreet","tag-sarah-stahl","tag-social-media-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The ROI of creators: An inspiring influence marketing case study - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study. 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