{"id":62241,"date":"2024-07-17T08:00:09","date_gmt":"2024-07-17T12:00:09","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62241"},"modified":"2024-07-17T08:00:09","modified_gmt":"2024-07-17T12:00:09","slug":"curiosity","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/07\/17\/curiosity\/","title":{"rendered":"How curiosity fuels your marketing"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62244\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/curiosity.png\" alt=\"curiosity\" width=\"800\" height=\"881\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/curiosity.png 772w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/curiosity-272x300.png 272w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/07\/curiosity-768x846.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p class=\"whitespace-pre-wrap break-words\">The two most important &#8220;soft skills&#8221; in marketing are empathy and curiosity.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">I realized that I&#8217;d written more than 3,000 blog posts and had never written about curiosity. How un-curious of me.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Curiosity is the spark that ignites innovation in marketing. It&#8217;s the fuel that propels us beyond the mundane and into the realm of the remarkable.<\/p>\n<p>When I teach a marketing class, I know that the students who hang out after class and ask questions are the star students. I&#8217;ll stay as long as I need to because this curiosity needs nourishment. That&#8217;s the future of marketing standing in front of me!<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Curious marketers don&#8217;t settle for surface-level insights. They dig. They probe. They ask &#8220;why?&#8221; five times in a row. They&#8217;re not satisfied with demographic data and focus groups. They want to know what keeps their customers up at night, what makes their hearts sing, what stories they tell themselves.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">But curiosity isn&#8217;t just about understanding our customers. It&#8217;s about challenging our own assumptions. The curious marketer looks at &#8220;best practices&#8221; with a skeptical eye. They&#8217;re willing to test, to experiment, to be wrong. They know that the most valuable lessons often come from failure.<\/p>\n<p>This is probably my greatest concern about marketing today. It&#8217;s boring. Nobody is challenging anything. We just copy each other, and my friend, you are on a road to obsolescence.<\/p>\n<h2>Curious is your competitive advantage<\/h2>\n<p class=\"whitespace-pre-wrap break-words\">Curiosity is the true path to differentiation. It leads to unexplored niches, unmet needs, and blue oceans of opportunity. Curious marketers don&#8217;t just follow trends; they create them.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">Curiosity also keeps us humble. It reminds us that we don&#8217;t have all the answers. In a field often plagued by hubris and overconfidence, this humility is refreshing \u2013 and effective.<\/p>\n<p class=\"whitespace-pre-wrap break-words\">But here&#8217;s the rub: curiosity can&#8217;t be faked. You can&#8217;t just add &#8220;Ask us anything!&#8221; to your website and call it a day. True curiosity requires vulnerability. It means admitting what we don&#8217;t know. It means being willing to have our worldviews challenged.<\/p>\n<p>Here&#8217;s an important truth: In this overwhelming world of AI change, there is no way you can have all the right answers. But you can have all the right questions. And that curiosity is going to make all the difference.<\/p>\n<h2><strong>Can you learn to be curious?<\/strong><\/h2>\n<p>Over my life, I&#8217;ve definitely learned to be more empathetic. But I wonder, can you learn to be more curious? That is the topic of a conversation I had with <a href=\"https:\/\/jayacunzo.com\/\" target=\"_blank\" rel=\"noopener\">Jay Acunzo<\/a> on the latest edition of <a href=\"https:\/\/businessesgrow.com\/podcast-the-marketing-companion-2\/\" target=\"_blank\" rel=\"noopener\">The Marketing Companion podcast<\/a>.<\/p>\n<p>Jay contends that great marketing does not depend on being more brilliant. It depends on being more curious.<\/p>\n<p>Can you be more curious? I was skeptical. But Jay has a compelling argument for a process that actually can increase your curiosity.<\/p>\n<p>I think you&#8217;ll love this discussion! All you have to do is click here to listen!<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkJuly15-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 293<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy Unsplash.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.<\/p>\n","protected":false},"author":3,"featured_media":62244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[25,134,14],"tags":[],"class_list":["post-62241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-best-practices","category-podcasts","category-the-marketing-companion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How curiosity fuels your marketing - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Curiosity might be the most important soft skill in marketing. 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