{"id":62361,"date":"2024-08-28T08:00:23","date_gmt":"2024-08-28T12:00:23","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62361"},"modified":"2024-08-28T08:00:23","modified_gmt":"2024-08-28T12:00:23","slug":"does-ai-have-a-marketing-problem","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/08\/28\/does-ai-have-a-marketing-problem\/","title":{"rendered":"Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62362\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-1024x1024.png\" alt=\"does Ai have a marketing problem\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-1024x1024.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-768x768.png 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing-1536x1536.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/08\/Ai-and-marketing.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>While AI is the greatest marketing story since the internet, it&#8217;s been earning a lot of bad press lately.<\/p>\n<ul>\n<li>Some analysts don&#8217;t see the possibility of an ROI commensurate with the billions being poured into the technology.<\/li>\n<li>Environmentalists decry the energy that is needed to maintain the systems.<\/li>\n<li>Lawsuits are flying everywhere, and deep fakes have become mainstream news.<\/li>\n<li>And on top of this, most people aren&#8217;t adopting the technology beyond &#8220;dabbling.&#8221;<\/li>\n<\/ul>\n<p>It begins to make you think:: Does AI have a marketing problem?<\/p>\n<p>A few weeks ago, I suggested that it was time for AI to embrace marketing. No tech company is telling the story of what AI is and where it&#8217;s going\u2014the story is being interpreted by pundits, critics, and politicians.<\/p>\n<p>Sure enough, both Google and Microsoft launched ad campaigns during the Olympics, but the ads were terrible. Google&#8217;s ad, in which a father encourages his daughter to use Gemini to write a letter to her favorite athlete, was particularly cringe-worthy. Writing a child&#8217;s letter? Is that the best you can do?<\/p>\n<p>The AI marketing problem is one of many subjects I cover with <a href=\"https:\/\/www.linkedin.com\/in\/paulroetzer\/\" target=\"_blank\" rel=\"noopener\">Paul Roetzer<\/a> on the new episode of The Marketing Companion. Paul is the founder of the Marketing AI Institute and always presents a measured view of the AI landscape. But we did address some hot-button issues like:<\/p>\n<ul>\n<li>The new AI &#8220;robber barons&#8221; knowing stealing content and IP to grow a business<\/li>\n<li>The HUGE copyright issue blocking adoption<\/li>\n<li>The special impact of Elon Musk<\/li>\n<li>The lack of preparation for possible AI-driven job loss<\/li>\n<li>AI and the U.S. election<\/li>\n<li>AI and marketing productivity<\/li>\n<\/ul>\n<p>Does AI have a marketing problem? This episode will undoubtedly get you thinking. Click here to listen!<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkAUG26FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 296<\/a><\/span><\/h3>\n<p><strong>Resources mentioned in the show:<\/strong><\/p>\n<p><a href=\"https:\/\/smarterx.ai\/jobsgpt\" target=\"_blank\" rel=\"noopener\">JobsGPT<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingaiinstitute.com\/podcast-showcase\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence Show<\/a><\/p>\n<p><a href=\"https:\/\/www.marketingaiinstitute.com\/events\/marketing-artificial-intelligence-conference\" target=\"_blank\" rel=\"noopener\">MAICON<\/a><\/p>\n<p><a href=\"https:\/\/character.ai\/\" target=\"_blank\" rel=\"noopener\">CharacterAI<\/a><\/p>\n<p><strong>Special thanks to guest appearances from RISE members who participated in the bonus Q&amp;A session:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/joeribillast\/\" target=\"_blank\" rel=\"noopener\">Joeri Billast<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/brianwpiper\/\" target=\"_blank\" rel=\"noopener\">Brian Piper<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/danchrist\/\" target=\"_blank\" rel=\"noopener\">Dan Christ<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/sandeerodriguez\/\" target=\"_blank\" rel=\"noopener\">Sandee Rodriguez<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/roxana-hurduca%C8%99\/\" target=\"_blank\" rel=\"noopener\">Roxana Hurduca?<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/bscheer\/\" target=\"_blank\" rel=\"noopener\">Bruce Scheer<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/scottscowcroft\/\" target=\"_blank\" rel=\"noopener\">Scott Scowcroft<\/a><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?<\/p>\n","protected":false},"author":3,"featured_media":62362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,190,117,77,46,25,29,145,134,238,64,14,233],"tags":[1982,36,189,2994,17],"class_list":["post-62361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-big-data-and-analytics","category-business-strategy","category-content-marketing","category-legal-implications","category-marketing-best-practices","category-marketing-strategy","category-organizational-development","category-podcasts","category-productivity","category-public-relations","category-the-marketing-companion","category-trending","tag-ai","tag-mark-schaefer","tag-marketing-companion","tag-paul-roetzer","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Marketing Have an AI Problem or Does AI Have a Marketing Problem? - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"AI is surging into every field and skillset. 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