{"id":62615,"date":"2024-10-23T08:00:43","date_gmt":"2024-10-23T12:00:43","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=62615"},"modified":"2024-10-23T08:00:43","modified_gmt":"2024-10-23T12:00:43","slug":"why-it-was-time-to-burn-this-brand-community-to-the-ground","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2024\/10\/23\/why-it-was-time-to-burn-this-brand-community-to-the-ground\/","title":{"rendered":"Why it was time to burn this brand community to the ground"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-62616\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/10\/artworkai_stock_market_crash_money_burning_chaos_-stylize_750__5baeab79-2bbd-4b5e-97ce-9d34d476cd07.png\" alt=\"brand community\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/10\/artworkai_stock_market_crash_money_burning_chaos_-stylize_750__5baeab79-2bbd-4b5e-97ce-9d34d476cd07.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/10\/artworkai_stock_market_crash_money_burning_chaos_-stylize_750__5baeab79-2bbd-4b5e-97ce-9d34d476cd07-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/10\/artworkai_stock_market_crash_money_burning_chaos_-stylize_750__5baeab79-2bbd-4b5e-97ce-9d34d476cd07-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/10\/artworkai_stock_market_crash_money_burning_chaos_-stylize_750__5baeab79-2bbd-4b5e-97ce-9d34d476cd07-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>I&#8217;ve written 11 books<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">, and among those hundreds of thousands of words, there is just one chapter devoted entirely to one person. That would be Chapter 4 of\u00a0<a href=\"https:\/\/amzn.to\/4dToHaj\" target=\"_blank\" rel=\"noopener\">Belonging to the Brand,<\/a><\/span> which features Dana Malstaff, the most visionary person I have ever known on the topic of brand community.<\/p>\n<figure id=\"attachment_59999\" aria-describedby=\"caption-attachment-59999\" style=\"width: 200px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-59999 size-medium\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/dana-2-200x300.jpeg\" alt=\"Dana Malstaff\" width=\"200\" height=\"300\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/dana-2-200x300.jpeg 200w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/dana-2-682x1024.jpeg 682w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/dana-2-768x1152.jpeg 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/08\/dana-2.jpeg 853w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-59999\" class=\"wp-caption-text\"><em>Dana Malstaff<\/em><\/figcaption><\/figure>\n<p>Dana&#8217;s success has been revolutionary, building a tribe that exceeded 80,000 members and a steady revenue stream from her devoted Boss Mom community fans. Her innovations around automation, leadership, and reward systems would be the envy of any entrepreneur.<\/p>\n<p>And, in the 300th episode of The Marketing Companion, Dana describes why she &#8220;burned it to the ground.&#8221;<\/p>\n<p>On the surface, Dana had built an entrepreneurial dream, making seven figures with no sales or marketing team, no advertising, no &#8220;branded content&#8221; plan. How would it make sense to abandon such a remarkable achievement?<\/p>\n<p>But when you listen to this captivating episode, you&#8217;ll learn why, once more, Dana is pushing boundaries and showing us the true future of the brand community.<\/p>\n<p>The brand community is an important part of the future of marketing. You won&#8217;t want to miss the wisdom and insight from this show! Just click here:<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkOCT21-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 300<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"(max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this amazing episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"(max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt;\n\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence in order to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand community is a foundational idea for the future of marketing so that&#8217;s why we need to learn why it was a good idea to burn one down! <\/p>\n","protected":false},"author":3,"featured_media":62616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[99,134,14],"tags":[2618,2184,36],"class_list":["post-62615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-building","category-podcasts","category-the-marketing-companion","tag-brand-community","tag-dana-malstaff","tag-mark-schaefer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why it was time to burn this brand community to the ground - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Brand community is a foundational idea for the future of marketing so that&#039;s why we need to learn why it was a good idea to burn one down! 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