{"id":90008,"date":"2025-02-26T08:00:59","date_gmt":"2025-02-26T13:00:59","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90008"},"modified":"2025-02-26T08:00:59","modified_gmt":"2025-02-26T13:00:59","slug":"ai-and-seo","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/02\/26\/ai-and-seo\/","title":{"rendered":"Goodbye Google? Dissecting the role of AI and SEO"},"content":{"rendered":"<figure id=\"attachment_90009\" aria-describedby=\"caption-attachment-90009\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-90009\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png\" alt=\"AI and search\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/02\/ai-and-search-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-90009\" class=\"wp-caption-text\"><em>AI and search<\/em><\/figcaption><\/figure>\n<p>New research shows that <a href=\"https:\/\/www.techradar.com\/tech\/people-are-increasingly-swapping-google-for-the-likes-of-chatgpt-according-to-a-major-survey-heres-why?utm_source=substack&amp;utm_medium=email\" target=\"_blank\" rel=\"noopener\">27% of adults are using AI platforms<\/a> for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I&#8217;ve secured two customers through AI.<\/p>\n<p>So, how is this going to work? It seems that Google is in trouble, but how can you bet against the world&#8217;s number-one search engine?<\/p>\n<p>That&#8217;s the subject of the new episode of The Marketing Companion. I welcome a new co-host, <a href=\"https:\/\/www.orbitmedia.com\/team\/andy-crestodina\/\" target=\"_blank\" rel=\"noopener\">Andy Crestodina<\/a>, one of the premier digital marketing wizards around. Andy has some well-informed views of what is happening, what is likely, and how we need to think about search in the next few years.<\/p>\n<p>We also delve into a topic that is a bit more controversial (believe it or not!) LinkedIn newsletters. Historically, I have not been a fan. You&#8217;re turning over your email list, SEO value, and perhaps even content discoverability to LinkedIn. And hey, who ever heard of a newsletter going viral?<\/p>\n<p>But Andy has had some success in this area and presents a compelling case for the platform. An interesting debate!\u00a0 To hear it all, simply click here:<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkFeb24.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 310<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left; contain-intrinsic-size: 3000px 1500px;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I&#8217;ve secured two customers through AI. So, how is this going to work? It seems that Google is in trouble, but how can you bet against [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":90009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,262,134,253,38,39,52,14],"tags":[797,445,1337,36,189,17,550],"class_list":["post-90008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-linkedin","category-podcasts","category-seo","category-social-media","category-social-media-best-practices","category-social-media-strategy","category-the-marketing-companion","tag-andy-crestodina","tag-google","tag-linkedin","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodbye Google? 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