{"id":90066,"date":"2025-03-12T08:00:31","date_gmt":"2025-03-12T12:00:31","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90066"},"modified":"2025-03-12T08:00:31","modified_gmt":"2025-03-12T12:00:31","slug":"personal-branding-pivot","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/03\/12\/personal-branding-pivot\/","title":{"rendered":"Exploring the personal branding pivot"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-90070\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/Amand-anad-Mark-box-881x1024.png\" alt=\"Mark Schaefer and Amanda Russell\" width=\"881\" height=\"1024\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/Amand-anad-Mark-box-881x1024.png 881w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/Amand-anad-Mark-box-258x300.png 258w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/Amand-anad-Mark-box-768x893.png 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/03\/Amand-anad-Mark-box.png 924w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/><\/p>\n<p>I think everyone should work on having an effective online presence &#8212; a personal brand. It&#8217;s like an insurance policy for your career. If you&#8217;re &#8220;known,&#8221; more doors will open, more calls will be returned, you&#8217;ll have more choices in your career.<\/p>\n<p>Like most people I know, Amanda Russell barrelled into her brand without a clear plan. When her career as an elite athlete was upended by injury, she took her re-hab exercises online and became one of the first YouTube fitness influencers.<\/p>\n<p>She leveraged this experience into business ventures, starting and selling a couple businesses. Her next venture was in academia, creating pioneering programs at Northwestern University and the Univerisity of Texas. Along the way she&#8217;s consulted to some of the biggest brands in the world.<\/p>\n<p>Sounds like a dream, right? But something was missing. Amanda realized she wasn&#8217;t practicing what she had been preaching &#8212; authenticity, human connection, and taking risks. She spent months working through her next step and she discusses this journey in the next episode of The Marketing Companion.<\/p>\n<p>I think this is an interesting point in time to look at this issue. Some of us have been working on personal brands for years &#8230; 15 for me! But many are out-growing their skin and it&#8217;s time to evolve. Amanda provides a case study on personal brand evolution.<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkMarch10-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 311<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left; contain-intrinsic-size: 3000px 1500px;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many people have been working on their brands for many years. And for many, it&#8217;s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot. <\/p>\n","protected":false},"author":3,"featured_media":90070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[43,62,84,134,131,14,233],"tags":[2810,36,189,232,17],"class_list":["post-90066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-careers","category-personal-branding","category-personalities-of-the-social-web","category-podcasts","category-power-and-influence-on-the-web","category-the-marketing-companion","category-trending","tag-amanda-russell","tag-mark-schaefer","tag-marketing-companion","tag-personal-branding","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exploring the personal branding pivot - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Many people have been working on their brands for many years. 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