{"id":90383,"date":"2025-05-07T08:00:21","date_gmt":"2025-05-07T12:00:21","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90383"},"modified":"2025-05-07T08:00:21","modified_gmt":"2025-05-07T12:00:21","slug":"ai-forward","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/05\/07\/ai-forward\/","title":{"rendered":"How to be an AI Forward company"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-90385\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/ai-forward.png\" alt=\"AI forward\" width=\"700\" height=\"648\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/ai-forward.png 700w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/ai-forward-300x278.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>On the new episode of The Marketing Companion, AI guru Paul Roetzer and I explore some fantastic new ideas about AI and humanity. I really loved this &#8220;AI Forward&#8221; quote from Paul:<\/p>\n<blockquote><p>&#8220;Everybody has leaned into this AI First term, and I made an intentional choice not to use it a couple years ago. I generally look at it as AI Forward. And the reason I made that distinction is that AI First implies AI over humans &#8212; that we are leaving humans behind. And so I wanted AI Forward to be a human-centered approach to this. Let&#8217;s use\u00a0 AI every time we can to drive efficiency, productivity, innovation, and revenue, But the purpose of all of that should be to benefit the people.&#8221;<\/p><\/blockquote>\n<p>Some of the other fascinating topics in this conversation include:<\/p>\n<ul>\n<li>Why economic uncertainty will drive AI adoption (but it might be done in the shadows).<\/li>\n<li>How AI just saved Paul Roetzer a hundred thousand dollars in consulting fees<\/li>\n<li>How AI might replace the deep thinking that leads to critical thinking and domain expertise<\/li>\n<li>How curiosity could be the most significant human asset in the AI Era<\/li>\n<li>The significant advantage of combining expertise and speed of AI implementation<\/li>\n<li>The new personality feature of ChatGPT<\/li>\n<li>Why engineers don&#8217;t understand how AI works<\/li>\n<\/ul>\n<p>You won&#8217;t want to miss this show and all you have to do is click right here to hear it!<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/Mark-May5-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 314<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left; contain-intrinsic-size: 3000px 1500px;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.<\/p>\n","protected":false},"author":3,"featured_media":90385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,117,43,29,134,14],"tags":[1982,2941,36,189,2994,17],"class_list":["post-90383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-business-strategy","category-careers","category-marketing-strategy","category-podcasts","category-the-marketing-companion","tag-ai","tag-chatgpt","tag-mark-schaefer","tag-marketing-companion","tag-paul-roetzer","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to be an AI Forward company - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind. 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