{"id":90434,"date":"2025-05-21T08:00:15","date_gmt":"2025-05-21T12:00:15","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90434"},"modified":"2025-05-21T08:00:15","modified_gmt":"2025-05-21T12:00:15","slug":"frontier-firm","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/05\/21\/frontier-firm\/","title":{"rendered":"New research points to the emerging &#8220;AI Frontier Firm&#8221;"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-90472\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms-1024x898.png\" alt=\"frontier firm\" width=\"800\" height=\"701\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms-1024x898.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms-300x263.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms-768x673.png 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms-1536x1347.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/05\/pioneer-firms.png 1622w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Microsoft <a href=\"https:\/\/www.microsoft.com\/en-us\/worklab\/work-trend-index\/2025-the-year-the-frontier-firm-is-born\" target=\"_blank\" rel=\"noopener\">published a new report<\/a> on the characteristics of what it describes as a &#8220;frontier firm&#8221; leading the way into AI integration.<\/p>\n<p>More interesting, the company has been collecting detailed data on its customers, which is both fascinating and creepy, like &#8230;<\/p>\n<ul>\n<li>Most employees are interrupted by a text, email, meeting, or chat 275 times a day &#8212; about once every two minutes.<\/li>\n<li>Edits to PowerPoint slides increase by 122% within 10 minutes of a presentation.<\/li>\n<li>Employees receive an average of 58 chat messages a day outside of typical work hours.<\/li>\n<\/ul>\n<p>All of this is intended to demonstrate the significant benefits of applying AI in the workplace.<\/p>\n<p>This launched a discussion between Andy Crestodina and me about what is driving AI and innovation at agencies these days. What creates a frontier firm?<\/p>\n<p>In a new episode of The Marketing Companion podcast, we also cover wild ideas about what will NEVER change in human-based agencies and the increasing need to explore human purpose and meaning going forward.<\/p>\n<p>You won\u2019t want to miss this show and all you have to do is click right here to hear it!<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkMay19-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy Marketing Companion Episode 315<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left; contain-intrinsic-size: 3000px 1500px;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy MidJourney<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm. <\/p>\n","protected":false},"author":3,"featured_media":90472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,59,25,29,134,14],"tags":[797,36,2994],"class_list":["post-90434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-futurist","category-marketing-best-practices","category-marketing-strategy","category-podcasts","category-the-marketing-companion","tag-andy-crestodina","tag-mark-schaefer","tag-paul-roetzer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New research points to the emerging &quot;AI Frontier Firm&quot; - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Microsoft predicts that a new type of enterprise is emerging, enabled by AI. 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