{"id":90557,"date":"2025-06-18T08:00:22","date_gmt":"2025-06-18T12:00:22","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90557"},"modified":"2025-06-18T08:00:22","modified_gmt":"2025-06-18T12:00:22","slug":"compromise-with-your-content","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/06\/18\/compromise-with-your-content\/","title":{"rendered":"When to compromise with content"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-90572\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/06\/compromise.png\" alt=\"compromise with content\" width=\"800\" height=\"533\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/06\/compromise.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/06\/compromise-300x200.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/06\/compromise-1024x683.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/06\/compromise-768x512.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>My friend <a href=\"https:\/\/www.timpeter.com\/\" target=\"_blank\" rel=\"noopener\">Tim Peter<\/a>, the brilliant author of <a href=\"https:\/\/amzn.to\/44opmOv\" target=\"_blank\" rel=\"noopener\">Digital Reset<\/a>, had a provocative post on LinkedIn. He lamented that he was tired of following all the &#8220;marketing rules&#8221; and boldly posted a link within his content &#8212; an algorithmic no-no!<\/p>\n<p>It was a small act of defiance that ignited a lot of emotion in the comment section. It seems that many marketers are tired of the constraints of social media rules that make us compromise with content.<\/p>\n<p>I just wrote an entire book about breaking bad rules for good reasons (<em><a href=\"https:\/\/amzn.to\/4jQFaPG\" target=\"_blank\" rel=\"noopener\">Audacious<\/a><\/em>) so Tim&#8217;s post got me thinking &#8212; how do we approach this constant dance of give and take? Do we create to win the attention of our customers, or the attention of the search engines? Or &#8230; do we have to somehow please both?<\/p>\n<p>What are the guidelines that let us know when to compromise with content?<\/p>\n<p>I thought this would be a great topic for a podcast conversation with Jay Acunzo, who thinks deeply about such things. On a new episode of The Marketing Companion, we talked about:<\/p>\n<ul>\n<li>Knowing the tradeoffs and making a strategic decision about the path you&#8217;re on.<\/li>\n<li>How your business model might dictate your content compromises<\/li>\n<li>The misperception that a social media audience equals business success<\/li>\n<\/ul>\n<p>&#8230; and much more.<\/p>\n<p>To listen in, just click here:<\/p>\n<h3><a href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkJUNE16-FINAL.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy The Marketing Companion Episode 317<\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img decoding=\"async\" class=\"alignleft wp-image-59869\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/marketingcompanion\/?utm_medium=partnership&amp;utm_source=marketingcompanion&amp;utm_campaign=relaunch\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n<p><em>Illustration courtesy ChatGPT<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win? <\/p>\n","protected":false},"author":3,"featured_media":90572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[117,77,44,63,262,25,29,134,160,253,38,39,52,14],"tags":[164,542,1745,36,189,17,550,2472],"class_list":["post-90557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-strategy","category-content-marketing","category-economics-of-social-media","category-internet-marketing","category-linkedin","category-marketing-best-practices","category-marketing-strategy","category-podcasts","category-roi-and-measurement","category-seo","category-social-media","category-social-media-best-practices","category-social-media-strategy","category-the-marketing-companion","tag-content-marketing-2","tag-content-strategy","tag-jay-acunzo","tag-mark-schaefer","tag-marketing-companion","tag-podcast","tag-seo","tag-tim-peter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When to compromise with content - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. 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