{"id":90724,"date":"2025-07-16T08:00:51","date_gmt":"2025-07-16T12:00:51","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=90724"},"modified":"2025-07-16T08:00:51","modified_gmt":"2025-07-16T12:00:51","slug":"ai-assistant","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2025\/07\/16\/ai-assistant\/","title":{"rendered":"Building a simple AI assistant can transform your business now"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-90729\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1.png\" alt=\"AI assistant\" width=\"800\" height=\"448\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1.png 2560w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1-300x168.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1-1024x574.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1-768x431.png 768w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1-1536x861.png 1536w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/u4777537911_3D_of_futuristic_game_character_selection_screen_fe_82fcc4ed-9a41-4dcf-9317-0b96713eb2de-scaled-1-2048x1148.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-pm-slice=\"1 1 []\">One of the most underrated yet transformative tools in your business arsenal is the simple AI assistant. A custom GPT is so easy to create that even a non-technical person like me can do it. Recently on The Marketing Companion podcast, the brilliant Dana Malstaff (of <a href=\"https:\/\/bossmom.com\/\" target=\"_blank\" rel=\"noopener\">Boss Mom<\/a> and Nurture to Convert) explained how entrepreneurs \u2014 even those who aren\u2019t coders \u2014 can leverage AI bots to accelerate growth, foster community, and reclaim those precious, creative moments of freedom we\u2019ve all been missing.<\/p>\n<p>Dana\u2019s journey began out of necessity\u2014a messy year filled with personal challenges that demanded her to be \u201con\u201d for her business even when life was falling apart. Out of that chaos sprang something unique: personal AI bots tailored to her needs.<\/p>\n<p>Here\u2019s what I learned from Dana\u2019s fearless embrace of AI and why you should seriously consider building your own digital sidekick.<\/p>\n<h2>From Therapy Bots to Future-Self Coaching<\/h2>\n<figure id=\"attachment_90731\" aria-describedby=\"caption-attachment-90731\" style=\"width: 250px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-90731\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/dana-malstaff.jpeg\" alt=\"Dana Malstaff\" width=\"250\" height=\"250\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/dana-malstaff.jpeg 200w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/07\/dana-malstaff-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><figcaption id=\"caption-attachment-90731\" class=\"wp-caption-text\"><em>Dana Malstaff<\/em><\/figcaption><\/figure>\n<p>Dana first dreamed up what she called a \u201ctherapist bot\u201d (affectionately named Atlantis) because traditional support systems weren\u2019t always available at midnight when she needed them. Her bot became a judgment-free zone, combining the endless patience of AI with personalized prompts and questions designed to nudge her forward, both emotionally and in her business. That little experiment snowballed.<\/p>\n<p>The next step? A \u201cfuture self\u201d bot. Dana structured it as a kind of time machine. She programmed it to act as the version of herself ten years down the line, having already achieved her goals, dealt with her hang-ups, and built out her business vision. The bot guides her (and now, <a href=\"https:\/\/bossmom.com\/futureme\" target=\"_blank\" rel=\"noopener\">her community<\/a>) by asking not only what she wanted, but why she hadn\u2019t achieved it yet, what she feared, and who she might need to let go of in the process. This wasn\u2019t just surface-level affirmation; it was deep, sometimes uncomfortable self-inquiry that led to action.<\/p>\n<p>And it works. Her clients, who used the bot built into ChatGPT, reported significant boosts in productivity, clarity, and decisiveness. Bots didn\u2019t replace thinking \u2014 they supercharged it.<\/p>\n<h2>AI Assistant for Systems, Scale, and Speed<\/h2>\n<p>Dana\u2019s not stopping at mental health or personal empowerment. She\u2019s bringing bot-powered systems right into the core of business strategy and marketing implementation.<\/p>\n<p>She is creating a truly AI-first business with an AI bot strategy built into the core of her business model.<\/p>\n<p>It\u2019s not about skipping the work, it\u2019s about skipping the friction. Dana\u2019s mantra: \u201cThe clarity is in the doing.\u201d Bots help you get into \u201cdoing\u201d mode faster, making it possible to implement, iterate, and improve at lightning speed.<\/p>\n<h2>You Don\u2019t Have to Code\u2014You Just Have to Ask<\/h2>\n<p>Maybe the most empowering nugget of the whole conversation: Neither of us are coders, and that\u2019s irrelevant. The \u201ccoding language\u201d of today is simply good communication. If you can type thoughtful prompts and questions in English, ChatGPT (and similar platforms) will do the heavy lifting.<\/p>\n<p>Dana\u2019s advice for entrepreneurs and marketers: Just try it. Start a conversation with ChatGPT about your goals, your hang-ups, your tasks. Let it guide you with more questions, and keep refining as you learn. The bot isn\u2019t perfect, but it evolves with you. And as your needs become more sophisticated, so will your prompts\u2014and your results.<\/p>\n<h2>AI Leaves Room for Creativity<\/h2>\n<p>There\u2019s an elephant in the room with all this talk about clones, bots, and AI-first strategies: Am I putting myself out of a job?<\/p>\n<p>Dana\u2019s answer is clear-eyed and optimistic: Absolutely not. Bots make the real you more valuable. They enable you to be \u201cpresent\u201d for your audience 24\/7, democratize access to your expertise, and free you up to do what only you can do: reflect, innovate, mentor, and create real change.<\/p>\n<p>In fact, as bots take over the repetitive or easily systematized aspects of life and business, what remains is space\u2014potentially, for the first time in years\u2014for boredom. And out of boredom comes creativity, innovation, and those big, bold ideas that actually move you and your business forward.<\/p>\n<p>AI, in this manifestation, doesn\u2019t replace humans; it supports us so we can dig deeper, go further, and do work that really matters.<\/p>\n<h2>What\u2019s Next? Cloning, Community, and Creativity<\/h2>\n<p>Where is this all heading? Dana has her sights set on cloning herself via AI for both Boss Mom (providing life and business advice) and Nurture to Convert (offering strategic marketing coaching). It\u2019s not about making herself obsolete; it\u2019s about expanding her reach and serving her community, even those who can\u2019t afford private coaching.<\/p>\n<p>And, crucially, as our routine tasks get handled quicker and with more precision, we finally earn back the gift of time\u2014time to think, to be creative, to dream up what\u2019s next.<\/p>\n<p>Marketing, business, and personal growth hinge on helping people get what they want faster, with less friction. Dana\u2019s fearless steps into AI-driven coaching and business systems offer a roadmap for any entrepreneur ready to embrace this new world.<\/p>\n<p>So here\u2019s my challenge: Don\u2019t just read about bots \u2014 build one. Start small. Play with prompts. Get curious. Let AI shoulder some of your cognitive load and see what opens up for you.<\/p>\n<p>A great place to start is by listening to this inspiring discussion with Dana!<\/p>\n<p>To listen in, just click here:<\/p>\n<h3><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/traffic.libsyn.com\/marketingcompanion\/MarkJULY14.mp3\" target=\"_blank\" rel=\"noopener\">Click here to enjoy The Marketing Companion Episode 319<\/a><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27324 size-full\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png 591w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-200x8.png 200w\" alt=\"Gen Z exposed sponnsors\" width=\"591\" height=\"24\" data-attachment-id=\"27324\" data-permalink=\"https:\/\/businessesgrow.com\/2014\/01\/06\/content-shock\/border-line\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" data-orig-size=\"591,24\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"border line\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line-300x12.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2014\/01\/border-line.png\" \/><\/p>\n<p>Please support our sponsor, who brings you this fantastic episode.<\/p>\n<h2>Bravo for Brevo!<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-59869\" style=\"vertical-align: baseline; border: 0px; outline: 0px; padding: 0px; margin: 0px 15px 5px 0px; max-width: 100%; height: auto; text-decoration: none; float: left;\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" sizes=\"auto, (max-width: 241px) 100vw, 241px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-100x51.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-99x50.png 99w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png 418w\" alt=\"Brevo coupon code\" width=\"241\" height=\"122\" data-attachment-id=\"59869\" data-permalink=\"https:\/\/businessesgrow.com\/2023\/07\/20\/business-narrative\/screen-shot-2023-07-13-at-3-18-03-pm\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" data-orig-size=\"418,212\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Brevo coupon code\" data-image-description=\"&lt;p&gt;Brevo coupon code&lt;\/p&gt; \" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM-300x152.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/07\/Screen-Shot-2023-07-13-at-3.18.03-PM.png\" \/>This episode is brought to you by Brevo (formerly Sendinblue). Brevo gives you the tools to attract, engage, and nurture customer relationships.<\/p>\n<p>Now, any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customers to your main message. We are here to support businesses successfully navigating their digital presence to strengthen their customer relationships.<\/p>\n<p>Go to\u00a0<a href=\"https:\/\/www.brevo.com\/partners\/marketingcompanion\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.brevo.com\/marketingcompanion<\/a>\u00a0to sign up for Brevo for free and use the code COMPANION to save 50% on your first three months of Brevo\u2019s Starter &amp; Business plan!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.<\/p>\n","protected":false},"author":3,"featured_media":90729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13,117,43,48,234,235,78,91,65,25,29,134,238,14],"tags":[255,2184,36,189,17],"class_list":["post-90724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-business-strategy","category-careers","category-case-studies","category-consulting-best-practices","category-customer-experience","category-entrepreneurial-ideas","category-innovation","category-leadership","category-marketing-best-practices","category-marketing-strategy","category-podcasts","category-productivity","category-the-marketing-companion","tag-artificial-intelligence","tag-dana-malstaff","tag-mark-schaefer","tag-marketing-companion","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building a simple AI assistant can transform your business now - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity. 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