{"id":91298,"date":"2025-10-14T19:24:14","date_gmt":"2025-10-14T23:24:14","guid":{"rendered":"https:\/\/businessesgrow.com\/?post_type=news&amp;p=91298"},"modified":"2025-10-14T19:24:14","modified_gmt":"2025-10-14T23:24:14","slug":"new-book-on-ais-influence-on-customers-reaches-amazon-heights","status":"publish","type":"news","link":"https:\/\/businessesgrow.com\/news\/new-book-on-ais-influence-on-customers-reaches-amazon-heights\/","title":{"rendered":"New book on AI&#8217;s influence on customers reaches Amazon heights"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-91082\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/09\/book-rotated-facing-right_how-ai-changes-your-customers_802x1260.png\" alt=\"\" width=\"802\" height=\"1260\" \/><\/p>\n<p>The most important mantra in all of marketing has always been:\u00a0<em>Know your customer.\u00a0<\/em>Marketing success is built on understanding human nature and the quirks of the decision-making process.<\/p>\n<p>What does it mean for our profession when human nature is\u00a0<em><strong>under reconstruction?<\/strong><\/em><\/p>\n<p>When the psychology we\u2019ve relied on for decades is being rewritten in real-time?<\/p>\n<p>Artificial intelligence isn\u2019t just changing how people shop, search, and scroll.\u00a0<strong><em>It\u2019s rewiring how they think, feel, and connect to our brands.<\/em><\/strong><\/p>\n<p>Mark Schaefer covers this exciting and under-reported topic in a new book &#8220;<a href=\"https:\/\/amzn.to\/43me6SL\" target=\"_blank\" rel=\"noopener\">How AI Changes Your Customers: The Marketing Guide to Humanity&#8217;s Next Act<\/a>.&#8221;<\/p>\n<p>Within the first two weeks of publication, the book hit number one in six Amazon categories:<\/p>\n<ul>\n<li>Startups<\/li>\n<li>Smal business marketing<\/li>\n<li>Marketing &amp; Consumer Behavior<\/li>\n<li>Web Marketing<\/li>\n<li>E-Commerce<\/li>\n<li>Selling techniques<\/li>\n<\/ul>\n<p>Many authors are writing about AI prompting, transformation, and productivity hacks. But here\u2019s what nobody\u2019s talking about: Our customers aren\u2019t just adopting new technology. <em>They\u2019re becoming different humans.<\/em><\/p>\n<p>As marketers, this should make us sweat.\u00a0<em>Humans are changing.<\/em>\u00a0If we don\u2019t understand the people we\u2019re trying to reach, we\u2019ll be shouting into the void.<\/p>\n<p>A new kind of human requires a new type of marketing playbook. That is what you&#8217;ll find with this new book.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"class_list":["post-91298","news","type-news","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"New book hits six top positions on Amazon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/news\/new-book-on-ais-influence-on-customers-reaches-amazon-heights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News - Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta property=\"og:description\" content=\"New book hits six top positions on Amazon\" \/>\n<meta property=\"og:url\" content=\"https:\/\/businessesgrow.com\/news\/new-book-on-ais-influence-on-customers-reaches-amazon-heights\/\" \/>\n<meta property=\"og:site_name\" content=\"Schaefer Marketing Solutions: We Help Businesses {grow}\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/businessesgrow.com\\\/news\\\/new-book-on-ais-influence-on-customers-reaches-amazon-heights\\\/\",\"url\":\"https:\\\/\\\/businessesgrow.com\\\/news\\\/new-book-on-ais-influence-on-customers-reaches-amazon-heights\\\/\",\"name\":\"News - 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