{"id":91525,"date":"2026-02-02T08:00:40","date_gmt":"2026-02-02T13:00:40","guid":{"rendered":"https:\/\/businessesgrow.com\/?p=91525"},"modified":"2026-02-02T08:00:40","modified_gmt":"2026-02-02T13:00:40","slug":"ai-shaped-career","status":"publish","type":"post","link":"https:\/\/businessesgrow.com\/2026\/02\/02\/ai-shaped-career\/","title":{"rendered":"Ten ways to create an AI-shaped career"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-91538\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markschaefer_A_man_in_a_suit_balloon_with_AI_text_instead_of__dcfd7d44-bb65-4f25-9abe-7b1d4ef2aefd_3.png\" alt=\"AI-shaped career\" width=\"800\" height=\"800\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markschaefer_A_man_in_a_suit_balloon_with_AI_text_instead_of__dcfd7d44-bb65-4f25-9abe-7b1d4ef2aefd_3.png 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markschaefer_A_man_in_a_suit_balloon_with_AI_text_instead_of__dcfd7d44-bb65-4f25-9abe-7b1d4ef2aefd_3-300x300.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markschaefer_A_man_in_a_suit_balloon_with_AI_text_instead_of__dcfd7d44-bb65-4f25-9abe-7b1d4ef2aefd_3-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2025\/11\/markschaefer_A_man_in_a_suit_balloon_with_AI_text_instead_of__dcfd7d44-bb65-4f25-9abe-7b1d4ef2aefd_3-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Are you concerned about the AI impact on the job market? I mean &#8230; who isn&#8217;t?<\/p>\n<p>Nearly every bank and economic forecast is expecting some downturn in the job market, and we&#8217;re probably on the cusp of this change. The recent flurry of corporate layoffs was the highest in 20 years.<\/p>\n<p>At the same time, research shows that entry-level opportunities are shrinking, and new entrants to the job market face greater challenges than most.<\/p>\n<p>And managers are risk-averse because they expect workflows to change because of AI in the near future. Firms don\u2019t want to hire someone into a process they know will be redesigned.<\/p>\n<p>Today, let&#8217;s examine what we can do about it. Let&#8217;s assume profound change is at hand and we need to embrace an AI-shaped career. Here are some practical ideas to get ahead of the curve.<\/p>\n<h2>Creating the AI-shaped career<\/h2>\n<p>Let&#8217;s start with some advice from my friend Azeem Azhar. Azeem is probably the most connected person I know, and so he&#8217;s able to tune into the priorities of a wide range of industries.\u00a0 and his supremely interesting <a href=\"https:\/\/www.exponentialview.co?r=8h37j\" target=\"_blank\" rel=\"noopener\">Exponential View Newsletter<\/a>.<\/p>\n<p>Here is his advice:<\/p>\n<h3>1. Ship end-to-end projects<\/h3>\n<p><img decoding=\"async\" class=\"alignright size-medium wp-image-61879\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/human-content-badge-300x280.png\" alt=\"100 percent human content\" width=\"300\" height=\"280\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/human-content-badge-300x280.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2024\/04\/human-content-badge.png 742w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Choose or create multi-step projects with real stakeholders; practice owning the plan and delivering it to a finish line. If AI takes on more of the execution work, the value for humans lies increasingly in coordination around those tasks, specifically in orchestration. It\u2019s the ability to decide what needs to be done, in what order, and with which tools, and then keep a project moving.<\/p>\n<h3>2. Grab managerial experience early<\/h3>\n<p>Run standups, lead sprints, and coordinate small teams if you have a chance. Volunteer to own small scopes like roadmap reviews and stakeholder check?ins, to build judgment and trust.<\/p>\n<h3>3. Build domain fluency and networks<\/h3>\n<p>Learn how people in your field think and speak. It signals maturity and reduces perceived hiring risk. Read primary sources and talk to operators. Join a niche community or meetup and ask specific questions.<\/p>\n<h3>4. Choose costly and credible signals, such as an MBA<\/h3>\n<p>Managers want evidence of commitment. If a degree isn\u2019t feasible, pick rigorous alternatives \u2013 selective fellowships, competitive certifications, or shipping a demanding public project.<\/p>\n<h3>5. Use AI well<\/h3>\n<p>Build agents, audit outputs, and integrate them into real workflows. You could be the person who sets the AI standard at your next company \u2013 we\u2019re still early, and practical expertise is scarce. Track gains (time saved, error rates, throughput) and document playbooks so others can adopt them. Push for small, safe pilots and iterate fast.<\/p>\n<h2>The implications for sales and marketing<\/h2>\n<p>Let&#8217;s get more granular. Most of the people reading this article are in sales and marketing. How do we have an AI-shaped career in that profession?<\/p>\n<h3>6. Become impossible to replace in customer relationships<\/h3>\n<p>AI may automate tasks, but trust, empathy, and emotional resonance are still the human differentiators.<br \/>\nPeople want to buy from, partner with, and follow humans they feel connected to.<\/p>\n<ul>\n<li>Build a personal brand in your niche\u2014be findable, memorable, and known.<\/li>\n<li>Develop deep customer fluency: their worldviews, their blockers, their aspirations.<\/li>\n<li>Become the person who delivers difficult news well, handles nuance, and reads a room.<\/li>\n<\/ul>\n<p>This is the \u201cMost Human Company Wins\u201d applied at the individual level. AI can crank out emails, landing pages, and pitches. But it still can\u2019t <em data-start=\"499\" data-end=\"505\">feel<\/em> the customer.<\/p>\n<h3 data-start=\"2323\" data-end=\"2376\">7. Build a Portfolio of Evidence, Not Just a R\u00e9sum\u00e9<\/h3>\n<p data-start=\"2377\" data-end=\"2583\">AI is making hiring faster and more automated, but that also means r\u00e9sum\u00e9s look more similar. Portfolios, demonstrations, and proof-of-work become far more powerful signals than job titles or bullet points.<\/p>\n<ul>\n<li data-start=\"2377\" data-end=\"2583\">Publish case studies, screen recordings, agent demos, prototypes, or thought pieces.<\/li>\n<li data-start=\"2377\" data-end=\"2583\">Document your projects in public spaces (LinkedIn, GitHub, Notion, Substack).<\/li>\n<li data-start=\"2377\" data-end=\"2583\">Practice \u201cbuilding in public\u201d\u2014it shows momentum and reduces perceived hiring risk.<\/li>\n<\/ul>\n<h3 data-start=\"1997\" data-end=\"2037\">8. Become the human face of your brand<\/h3>\n<p data-start=\"2038\" data-end=\"2223\">The personal brand is our last line of defense against AI. If you are KNOWN in your industry. AI can mass-produce content, but it can\u2019t replicate an authentic, trusted, <em data-start=\"2209\" data-end=\"2216\">known<\/em> human.<\/p>\n<p data-start=\"2038\" data-end=\"2223\">No matter what happens in this AI world, we will seek verification, validation, insight and comfort from real humans. The only career equity we can carry with us is our personal brand. Are you known or not?<\/p>\n<p data-start=\"2038\" data-end=\"2223\">I teach the <a href=\"https:\/\/maven.com\/mark-schaefer\/marketing\" target=\"_blank\" rel=\"noopener\">best personal branding class in the world<\/a> to help you determine:<\/p>\n<ul>\n<li data-start=\"2038\" data-end=\"2223\">Your place in a crowded business eco-system<\/li>\n<li data-start=\"2038\" data-end=\"2223\">Establishing the presence, reputation, and authority to break through<\/li>\n<li data-start=\"2038\" data-end=\"2223\">Strategies to get your story out to an audience that matters<\/li>\n<li data-start=\"2038\" data-end=\"2223\">Specific ideas to give your brand an edge<\/li>\n<\/ul>\n<p data-start=\"2460\" data-end=\"2525\">Being \u201cKnown\u201d is the strongest career moats in the AI era.<\/p>\n<h3 data-start=\"3042\" data-end=\"3097\">9. Become an experience designer<\/h3>\n<p data-start=\"3098\" data-end=\"3245\">Your customers are hungry for connection and live experiences. This is a uniquely human acitivy.<\/p>\n<p data-start=\"3098\" data-end=\"3245\">We&#8217;re already seeing a backlash as young people seek more shared experiences in their online world.<\/p>\n<ul>\n<li data-start=\"3098\" data-end=\"3245\">Learn to design workshops, events, roundtables, and customer communities.<\/li>\n<li data-start=\"3098\" data-end=\"3245\">Study experience design, service design, and community management.<\/li>\n<li data-start=\"3098\" data-end=\"3245\">Become the person who can create moments of belonging and transformation.<\/li>\n<\/ul>\n<h3 data-start=\"5057\" data-end=\"5107\">10. Lead a brand community<\/h3>\n<p data-start=\"5108\" data-end=\"5234\">In\u00a0<a href=\"https:\/\/amzn.to\/48hw9fM\" target=\"_blank\" rel=\"noopener\">Belonging to the Brand<\/a>, I boldly predicted that community will be the last great marketing strategy, and that is backed up with evidence.<\/p>\n<p data-start=\"5108\" data-end=\"5234\">Here&#8217;s the good news. AI is not going to build and run a human community. Community might be the only type of marketing people actually seek out because we need human connection.<\/p>\n<p data-start=\"5108\" data-end=\"5234\">This book goes into detail about how to build and nurture a brand community, but the main ideas are:<\/p>\n<ul>\n<li data-start=\"5108\" data-end=\"5234\">Find an intersection of the purpose of your company and the purpose of your customers<\/li>\n<li data-start=\"5108\" data-end=\"5234\">Create an online and\/or offline space of trust and safety<\/li>\n<li data-start=\"5108\" data-end=\"5234\">Reward community members and assure they are seen and heard<\/li>\n<\/ul>\n<h2>The AI-shaped career<\/h2>\n<p>Here\u2019s the simple truth: none of us can fully predict where this is going, but we <em data-start=\"82\" data-end=\"87\">can<\/em> decide how we\u2019re going to show up for it.<\/p>\n<p>An AI-shaped career isn\u2019t about becoming more machine-like. It\u2019s about becoming the most unmistakably human version of ourselves &#8212; more curious, more connected, more courageous.<\/p>\n<p>If you build trust, create experiences that matter, show your work, and become known in a meaningful way, you won\u2019t just survive this transition. You\u2019ll stand out in it.<\/p>\n<p>The future doesn\u2019t belong to the people who race against the machines. It belongs to the people who double down on the humanity the machines can\u2019t touch.<\/p>\n<p><em><img decoding=\"async\" class=\"alignleft wp-image-60708\" tabindex=\"0\" role=\"button\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png\" sizes=\"(max-width: 217px) 100vw, 217px\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-85x85.png 85w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-100x100.png 100w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-50x50.png 50w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-150x150.png 150w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png 900w\" alt=\"\" width=\"217\" height=\"216\" data-attachment-id=\"60708\" data-permalink=\"https:\/\/businessesgrow.com\/uprising\/speaking-shot-mark-schaefer-2\/\" data-orig-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png\" data-orig-size=\"900,894\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Speaking shot Mark Schaefer 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2-300x298.png\" data-large-file=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2023\/11\/Speaking-shot-Mark-Schaefer-2.png\" \/><strong>Need a keynote speaker?<\/strong>\u00a0Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world\u2019s bestselling\u00a0<a href=\"https:\/\/businessesgrow.com\/social-media-marketing-books\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing books,\u00a0<\/a><\/em><em>a college educator, and an advisor to many of the world\u2019s largest brands.\u00a0<a href=\"https:\/\/businessesgrow.com\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact Mark<\/a>\u00a0to have him bring a fun, meaningful, and memorable presentation to your company event or conference.<\/em><\/p>\n<p><em>Follow Mark on\u00a0<a href=\"https:\/\/twitter.com\/markwschaefer\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>,\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.youtube.com\/channel\/UCHeqwN52RM7GIrKEE5INpng\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/markwschaefer\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/em><\/p>\n<p><em>Illustrations courtesy Mid Journey<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.<\/p>\n","protected":false},"author":3,"featured_media":91538,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[86,43,62,233],"tags":[254,179,36],"class_list":["post-91525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-careers","category-personal-branding","category-trending","tag-azeem-azhar","tag-careers","tag-mark-schaefer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ten ways to create an AI-shaped career - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"The time is now to create your AI-shaped career. 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