{"id":92461,"date":"2026-02-05T10:13:25","date_gmt":"2026-02-05T10:13:25","guid":{"rendered":"https:\/\/businessesgrow.com\/?page_id=92461"},"modified":"2026-03-23T15:55:16","modified_gmt":"2026-03-23T19:55:16","slug":"mark-schaefer-known","status":"publish","type":"page","link":"https:\/\/businessesgrow.com\/mark-schaefer-known\/","title":{"rendered":"Mark Schaefer and KNOWN"},"content":{"rendered":"<h1><span class=\"test\">Mark Schaefer and KNOWN<\/span><\/h1>\n<p><iframe src=\"https:\/\/player.vimeo.com\/video\/554770635\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to date.<\/p>\n<p>Great branding is about creating an emotional connection between what you do and the audience you serve. But increasingly, that emotion isn&#8217;t coming from some product attribute or advertisement. That emotional attachment is being devoted to the people behind the brand.<\/p>\n<p>The personal brand IS the brand.<\/p>\n<p>Research shows that trust in companies, brands, and advertising has declined worldwide 12 years in a row. Who do people trust? Other people!<\/p>\n<p>They trust company founders, technical experts, their friends, and neighbors. They even trust these people we call &#8220;influencers.&#8221;<\/p>\n<p>So the power of building and unleashing a personal brand is undeniable to a company and possibly the only sustainable competitive advantage we have as individuals.<\/p>\n<p>I show you how to do it. And it works!<\/p>\n<h2>Become KNOWN. Help your company become KNOWN<\/h2>\n<p>This speech is not based on dreams and unicorns and rainbows. It&#8217;s based on data and research.<\/p>\n<p>There are four distinct steps every business leader in the world takes to become known in their field. No exceptions. Mastering these steps, with consistency, can provide a huge and lasting payoff.<\/p>\n<p>Let me help you unleash the power of your people by helping them learn to become KNOWN.<\/p>\n<p>This is a speech that entertains, inspires, and makes you want to take action by the end of the hour!<\/p>\n<p>Here is some real audience feedback:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-92462\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.28.0.webp\" alt=\"\" width=\"1024\" height=\"651\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.28.0.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.28.0-300x191.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.28.0-768x488.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-92464\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.31.0.webp\" alt=\"\" width=\"1024\" height=\"172\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.31.0.webp 1024w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.31.0-300x50.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.31.0-768x129.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/> <img decoding=\"async\" class=\"aligncenter size-full wp-image-92463\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.40.5.webp\" alt=\"\" width=\"890\" height=\"192\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.40.5.webp 890w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.40.5-300x65.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.40.5-768x166.webp 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-92465\" src=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.34.1.webp\" alt=\"\" width=\"920\" height=\"580\" srcset=\"https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.34.1.webp 920w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.34.1-300x189.webp 300w, https:\/\/businessesgrow.com\/wp-content\/uploads\/2026\/02\/Screen-Shot-2020-07-24-at-5.34.1-768x484.webp 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><\/p>\n<p><strong>(See more real audience feedback <a href=\"https:\/\/twitter.com\/markwschaefer\/likes\" target=\"_blank\" rel=\"noopener noreferrer\">by clicking here!<\/a>)<\/strong><\/p>\n<p><a class=\"global-btn\" href=\"https:\/\/businessesgrow.com\/booking-inquiry\/\">I want Mark to speak at my event<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Schaefer and KNOWN In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to date. Great branding is about creating an emotional connection between what you do and the audience you serve. But increasingly, that emotion isn&#8217;t coming from some product [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-92461","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Schaefer and KNOWN - Schaefer Marketing Solutions: We Help Businesses {grow}<\/title>\n<meta name=\"description\" content=\"Mark Schaefer and KNOWN In this short video, I discuss why I think this book, and this speech, might be my greatest contribution to the business world to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/businessesgrow.com\/mark-schaefer-known\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mark Schaefer and KNOWN - 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